Using Africa media contacts to create awareness for gender mainstreaming

The Gender Mainstreaming Awards were developed by Business Engage, to encourage private sector and governments on the African continent to buy-in to achieving more meaningful representation of women in the mainstream of organisations, and to reward companies that have already understood the business case for gender diversity.

 Following the first ever virtual Gender Mainstreaming Awards in 2020 which were brought about by the pandemic, but proved very successful, Business Engage tasked Pekuzi Projects Africa with raising awareness for the ninth annual awards set to take place virtually in 2021.

 Using our wide Africa network of affiliates and media contacts, we developed a press release inviting businesses across Africa to submit entries to the prestigious awards, and we also secured interviews for the GMA organisers and their partners.